On this blog you often can have a look at the so called new look. The new look was popular after the second world war. On 12 February 1947, Dior launched his first fashion collection for Spring-Summer 1947. The show of "90 models of his first collection on six mannequins." was presented in the salons of the company's headquarters at 30 Avenue Montaigne.Originally, the two lines were named "Corolle" and "Huit".
However, the new collection went down in fashion history as the "New Look" after the editor-in-chief of Harper's Bazaar Carmel Snow exclaimed, "It's such a New Look!"
The silhouette was characterised by a small, nipped-in waist and a full skirt falling below mid-calf length, which emphasised the bust and hips, as epitomized by the 'Bar' suit from the first collection. At a time of post-war fabric restrictions, Dior used up to twenty yards of extravagant fabrics for his creations, favoring the luxury textiles of Robert Perrier.
The New Look became extremely popular, its full-skirted silhouette influencing other fashion designers well into the 1950s, and Dior gained a number of prominent clients from Hollywood, the United States, and the European aristocracy. As a result, Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its preeminence. The New Look was welcomed in western Europe as a refreshing antidote to the austerity of wartime and de-feminizing uniforms, and was embraced by stylish women such as Princess Margaret in the UK. According to Harold Koda, The Costume Institute curator in charge, Christian Dior credited Charles James with inspiring The New Look.
But one question i always had how did the models look stunning like that to support this new look. On this little sequence you get the answer:
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